Community Profile Redesign

 

User profiles are an unsung but critical element of any online community. I served as product design lead on a comprehensive redesign of profiles in our flagship cloud product line. This was no simple facelift. Product discovery revealed that our customers utilized profiles and prioritized information in a variety of ways. Our design strategy needed to gracefully accommodate these differences. We were also tasked with replacing static, manually curated content with dynamic content that automatically generated by a powerful recommendation engine.

Role: Senior Product Designer at Jive Software

Contributions

  • Needs analysis and design requirements definition in collaboration with product management and customers

  • Precedent study of user profiles in enterprise software and social media

  • Usability audit of existing profiles

  • Product design strategy

  • Information architecture

  • Interaction design

  • User stories and detailed use cases

  • Collaboration with UI designer, developers, and quality engineers throughout the release cycle

Visual design by Keith Mitchell