Profile Redesign

User profiles are an unsung but critical element of any online community. I served as product design lead on a comprehensive redesign of profiles in our flagship cloud product line. This was no simple facelift. Product discovery revealed that our customers utilized profiles and prioritized information in a variety of ways. Our design strategy needed to gracefully accommodate these differences. We were also tasked with replacing static, manually curated content with dynamic content that automatically generated by a powerful recommendation engine.

What I did

  • Needs analysis and design requirements definition in collaboration with product management and customers
  • Precedent study of user profiles in enterprise software and social media
  • Usability audit of existing profiles
  • Product design strategy
  • Information architecture
  • Interaction design
  • Agile user stories
  • Collaboration with UI designer, developers, and quality engineers throughout the release cycle

Note: Visual design by Keith Mitchell